UKMac.net » Microsoft http://ukmac.net Sun, 20 Mar 2011 23:43:56 +0000 en hourly 1 http://wordpress.org/?v=3.0 Two New Get A Mac Ads from Apple http://ukmac.net/2009/08/26/two-new-get-a-mac-ads-from-apple/ http://ukmac.net/2009/08/26/two-new-get-a-mac-ads-from-apple/#comments Wed, 26 Aug 2009 21:39:02 +0000 Scott http://ukmac.net/?p=744 Apple has recently added a further two Get A Mac ads that poke fun at Microsoft’s Laptop Hunter campaign ads. The first “Top of the Line” introduces a female character looking for a new laptop who is introduced by PC to “Top Of The Line PC” ( played by Seinfeld actor Patrick Warburton ).

The second “Surprise” has PC posing as Mac and advising another prospective PC buyer to get a PC. When the lady leaves PC strips his disguise just as real Mac enters stage left.

Not the greatest ads of the campaign it has to be said and it is becoming clear that despite their outstanding success these ads are becoming a little stale. Time for a new Campaign ?

]]> http://ukmac.net/2009/08/26/two-new-get-a-mac-ads-from-apple/feed/ 1 RoughlyDrafted.com Views on Windows 7 http://ukmac.net/2009/05/11/roughlydraftedcom-views-on-windows-7/ http://ukmac.net/2009/05/11/roughlydraftedcom-views-on-windows-7/#comments Mon, 11 May 2009 20:32:37 +0000 Scott http://ukmac.net/?p=563 Daniel Dilger has posted a thoughtful and well reasoned summary of why he thinks Microsoft have got it all wrong with Windows 7 ( Why Windows 7 is The Next Zune ). Whether you are pro or anti-Microsoft I think you will find his argument pretty compelling. With the rise of OS X and Linux ( netbooks ) Microsoft are really beginning to see some solid competition and it is fairly clear that Windows 7 is not a get out of jail free card for Redmond.

Personally when I read about Windows 7′s new “XP mode” I thought maybe Microsoft had grasped the problem and were putting a sensible solution in place to enable them to free themselves from the shackles of backward compatibility without losing too many customers along the way ( clearly nothing innovative here as this is what Apple did by rolling OS 9 into OS X when it was released in 2000 ), however when I read the full gen on this and realised that this “slick” integration actually requires you to install Virtual PC and then XP and then Antivirus and firewall software for XP etc I was forced to concede that yet again Microsoft have completely missed the point !

Sorry Redmond but I think you have some tough times ahead and some tough decisions to make, and to be honest I think I agree with Daniel that from past history it is unlikely you will make the right ones.

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